Case Study: Simplifying Jewelry Insurance for Alexis Jae Customers
Merchants

Case Study: Simplifying Jewelry Insurance for Alexis Jae Customers

January 19, 2023

The streamlining of the insurance process makes it easy for customers to protect their valuable jewelry items and for retailers to ensure that their customers are satisfied.

Partner Background

Alexis Jae is a luxury jewelry brand that combines timeless elegance with modern design. Founded by Alexis Taub, the brand is known for its high-quality craftsmanship and unique, handcrafted pieces that are sure to make a statement. From sparkling diamonds to precious gemstones, each piece of jewelry is carefully curated to reflect the brand's commitment to luxury and quality.

Problem

For Alexis Jae, one of the main issues customers face is the clunky and time-consuming process of insuring their jewelry. As explained by Alexis Taub, founder of Alexis Jae Jewelry, "Customers all the time ask us about how they can insure their pieces and it's a pretty archaic system right now of having to contact their renter's insurance and it is really not streamlined."  This can be a hassle for both the customer and the merchant. It often requires customers to fill out manual paperwork, provide documentation, and go through a process that can take weeks to complete. 

Another problem is that many customers do not consider insuring their jewelry beyond engagement rings. This lack of awareness about the importance of insuring all valuable jewelry items can lead to financial losses for customers in case of loss or damage. As highlighted by Alexis,Most people only think to insure an engagement ring or very high-value pieces, but it is important to insure a wider range of jewelry items, such as a tennis bracelet which can cost upwards of $3,000."

Furthermore, retailers also face difficulties in determining the cause of accidental damage and who is liable for it. As highlighted by Alexis, "it is like it's hard to know whose fault it is when the jewelry is damaged. For example, if you have a pave band and you're banging it around all day there’s a chance a stone is going to come loose. That’s not poor craftsmanship or the jeweler's fault but customers might expect to get it repaired or replaced." This can create tension and frustration between the retailer and the customer, as the retailer may not want to take responsibility for an issue that is caused by the customer, while the customer may want to seek compensation for their damaged item. 

Solutions & Benefits

Alexis Jae decided to tackle these problems by integrating with Oyster.

Streamlining the Insurance Process

Oyster provides a solution to this clunky and time-consuming process by allowing customers to purchase insurance at the point of sale, making it easy for customers to quickly get insurance for their jewelry without the hassle of contacting their renter's insurance. As stated by Alexis, Oyster is a very easy way to fix the problem of the clunky and archaic existing methods of insuring jewelry."The streamlining of the insurance process makes it easy for customers to protect their valuable jewelry items and for retailers to ensure that their customers are satisfied.

Increasing Insurance Awareness

By embedding at the point-of-sale, Oyster also helps customers become more aware of the importance of insuring all valuable jewelry items. This can help customers protect their investments and avoid financial losses in case of loss or damage. As Alexis notes, "When you're buying jewelry, you're often not thinking it's going to get lost, stolen, or even break, but it does happen a lot. Oyster helps to bring insurance to the front of mind." Oyster allows retailers to educate their customers on the importance of insuring their jewelry, which can help increase awareness and encourage customers to take the necessary steps to protect their jewelry.

Resolving Accidental Damage Problems

With Oyster, the process of determining liability for accidental damage is eliminated, as the insurance takes care of accidental damage to jewelry, which is a great benefit to retailers as explained by Alexis, "Oyster takes the financial onus off the manufacturers to fix accidental damage issues". This eliminates any potential tension and frustration that can occur between retailers and customers when determining who is liable for accidental damage. This can help maintain a positive relationship between retailers and customers, and ensure a positive experience for both parties. 

Not only does Oyster simplify the jewelry insurance process for both retailers and customers, but it also provides exceptional customer service and ease of integration. Alexis Jae had a seamless experience when integrating with Oyster, "the customer service was fantastic, and the team was always available to assist with any questions or concerns. The integration process was simple and straightforward, and Oyster was extremely accommodating to any requests for revisions." 

In summary, Alexis Jae Jewelry faced a number of challenges related to insuring valuable jewelry items. These challenges included a clunky and time-consuming process for customers, a lack of awareness about the importance of insuring all valuable jewelry items, and difficulties in determining liability for accidental damage. To address these challenges, Alexis Jae Jewelry decided to integrate with Oyster. By doing so, they were able to streamline the insurance process for customers, increase awareness about the importance of insuring all valuable jewelry items, and help eliminate the process of determining liability for accidental damage. 

___

Are you a retailer looking for a simple and efficient solution to streamline your jewelry insurance process and provide your customers with peace of mind? Try Oyster today and experience the benefits for yourself. Schedule a personalized demo with our team by clicking here and take the first step towards improved sales and customer satisfaction.

Get Started with Oyster

We're here to help your business set up omni-channel insurance offerings.

Schedule a Demo

Related Posts