Through an effortless integration with Oyster, Civilized Cycles now offers comprehensive coverage to their customers as a simple add-on to their eBike purchase.
Founded in 2016, Civilized Cycles is bringing the next generation of electric bikes to the market to promote a green future. The company produces bikes focused on dependability for daily commutes rather than just for recreational and exercise purposes. Civilized Cycles stands out in their ambition to build a product that “is a credible replacement for a car” and one that contributes to a more “connected and social lifestyle”.
We sat down with Chief Revenue Officer Marc Liu to learn how Oyster helps Civilized on their mission to “build bikes that people can ride for life”.
When designing a product that is used for everyday life, Civilized Cycles recognizes there are risks and hazards that may arise.
"It is the responsible thing to do to safeguard yourself and your belongings through financial tools like insurance".
Civilized Cycles sees insurance as an indispensable tool that safeguards the experience of their customers. "We are called Civilized Cycles for a reason. We always ask what is the most civilized way to do something", and insurance is "part and parcel of the whole package".
To make good on their promise to upgrade the commute of their riders, Civilized Cycles needed a partner to offer convenient and fully-compliant ebike insurance coverage.
“We’re really happy to partner with Oyster to offer a super easy insurance option. Oyster’s service is sorely needed in the ebike industry”
While it is not possible to eliminate all risks, insurance is a tool that can significantly reduce risk exposure. As a brand and manufacturer, Civilized Cycles understands the importance of safeguarding their customer's experience and knows it cannot handle everything independently. The company decided to partner with Oyster to offer the coverage their customers need.
"We get questions about insurance from customers and bike retailers all the time"
The concerns are generally around theft and damage, “especially when [we] are asking people to handle a $7,000 bike".
After integrating with Oyster, Civilized Cycles is now able to offer comprehensive coverage to give customers peace of mind as part of a seamless purchase experience.
Civilized Cycles recalls the partnership with Oyster as “effortless”. “Our discussions about partnership took less than 10 minutes because the value proposition is very easy to understand”
Once the company decided to proceed, the Shopify setup “took 3 minutes”, making it simple to offer a more risk-free experience to their customers. The whole onboarding process was smooth and seamless, enabling Civilized Cycles to integrate insurance as part of their overall offerings.
"Insurance is a complicated thing, but Oyster made the process easy".
Civilized Cycles believes the ability to add insurance easily for consumers is sorely needed in the eBike industry. Electric bikes are a new mode of transportation, and Civilized Cycles believes that it's important to lead the trend and ensure consumers' safety while enhancing their lives and mobility. Electric Bikes need insurance just like any other vehicle. Civilized Cycles aims to lead the way before legislation requires it.
"If this were a $7,000 car, everyone would get insurance"
The partnership provides the Civilized Cycles’ riders with a safer commuting experience. Through an effortless integration with Oyster, Civilized Cycles now offers comprehensive coverage to their customers as a simple add-on to their eBike purchase. The company aims to continue to lead the industry by providing next-generation electric bikes while ensuring a high standard for their customers safety and overall experience.
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